Best Social Media Options for Small Businesses
Being a small fish in a big pond is challenging and small businesses face exactly that challenge every day. Internet marketing is actually one of the ways in which you can efficiently and inexpensively promote your business without committing all of your time and resources to simply maintaining a social media presence. Here are four of the best social media options for small businesses.
Creating a Facebook business page is quick and simple. Once it’s set up, there’s minimal work required to maintain it. Promoting it, on the other hand, will take some time. One of the best methods for promoting your business on Facebook is to keep your page active with daily status updates.
Find engaging ways to catch the attention of your current fans and to encourage them to share that information with members of their social networks. Posting promotions, discounts, on-line and in-store sales, new product and service announcements and similar status updates will do the job just fine. Consider taking advantage of the free survey building tools for keeping your fans engaged as well.
Utilizing Twitter as a small business can be a bit more challenging, as the social utility is designed to be a real-time communication platform. Many people who use Twitter rarely scan back through older tweets. For this reason, you may want to target your Twitter activities for right in the middle of the business day. Tweeting around lunch is a great method for small businesses that don’t have the ability to be online throughout the day.
Keep your Tweets short and engaging. Post links to sales flyers, new blog posts on your website, new photographs of recently launched products or other more robust marketing materials. Your goal with Twitter should be to encourage followers to get more actively involved in the daily operations of your business.
Tumblr
Small businesses with limited time and resources find Tumblr to be a lifesaver. Tumblr can actually be used as your central social media platform, or a distribution center for your other social media activities. You can set up the account to feed updates to Twitter, Facebook, and others. If you’re pressed for time, consider setting up accounts on the other social media utilities and building a good base presence, and then focus your time on publishing new content to Tumblr on a regular basis.
Set up your Tumblr account to feed all your other social media pages with status updates, new blog posts, photos, videos, links and other resources. In this manner, you maximize your social media time – allowing you, essentially to get the most return on your time investment by building a strong presence on several social media sites while only really working on one.
Foursquare
The mobile or geo-social media platform of Foursquare is a means of merging real-world and virtual marketing efforts. Once you set up your business on Foursquare, your customers and clients will have the ability to “check-in” at your location when they visit, using their internet access on their cell phone or other handheld device.
Those check-ins are posted to various social media platforms, providing your business with free advertising and exposure. You can also use Foursquare to promote your business through posting discounts, sales and other advertising ventures to attract customers to your location.
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Actually I agree that being a small fish in a big pond is challenging and small businesses face exactly that challenge every day. But we try to do our best, and we should develop our business in a proper way!
Small businesses do face a lot of challenge being a small fish in a big pond. But, now with the launch of social media sites, it has become easy for them to promote their business inexpensively. Facebook offers the provision to create a facebook business page, Twitter allows tweeting and posting links, tumblr serves as a central social media platform, and foursquare helps to merge real-world with virtual marketing efforts.
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